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Analyze instances of portfolio planning in this chapter. Chapter 10 Strategic Integration: The Eastern Case The risk of inadequate integration of business strategy and program
Analyze instances of portfolio planning in this chapter. Chapter 10 Strategic Integration: The Eastern Case The risk of inadequate integration of business strategy and program development is inherent in the nature of a business itself. Business planning, aimed at developing a business strategy considers various risks and threats to its success in the planning process. But often, the work of developing and implementing a portfolio of projects to improve the business does not align with the business priorities and plans. This discussion uses the case approach by addressing how a typical company, the Eastern Company for purpose of this case, handles integration of strategy and programs in its business planning process. Eastern is a global manufacturer and distributor of aluminum products. Typically, the Eastern company faces major competition and challenge from a global aluminum market and from foreign manufacturers who regularly "dump" aluminum into western markets at very low prices. Thus, there is continuous risk in the business from forces out of the control of internal company and project management. To address the risks of integration failure inherent in its business, Eastern prepared a risk-based strategic plan. Eastern faces eight integration risks and has developed eight strategic goals to address
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