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Analyze Pandora Media Pandora Media, Inc. (P) provides Internet music platform services in North America. Pandora's income statements through operating income for two recent years
Analyze Pandora Media Pandora Media, Inc. (P) provides Internet music platform services in North America. Pandora's income statements through operating income for two recent years are as follows (in thousands): Pandora Media, Inc. Income Statements For the Years Ended January 31 (in thousands) Year 2 Year 1 Revenues: Advertising Subscription Ticketing service $1,072,490 225,786 86,550 $1,384,826 $933,305 220,571 10,167 $1,164,043 Total revenues Expenses: Cost of revenues Sales and marketing General and administrative Product development Total expenses Operating income (loss) Required: $(894,922) $(697,341) (491,455) (398,169) (175,572) (153,943) (141,636) (84,581) $(1,703,585) $(1,334,034) $(318,759) $(169,991) a. Prepare a vertical analysis of the two income statements. Round percentages to one decimal place. Required: a. Prepare a vertical analysis of the two income statements. Round percentages to one decimal place. Pandora Media, Inc. Income Statements For the Years Ended January 31 (in thousands) Year 2 Year 1 Amount Percent Amount Percent Revenues: Advertising % Subscription $1,072,490 225,786 86,550 $933,305 220,571 10,167 $1,164,043 Ticketing service Total revenues $1,384,826 % Expenses: Cost of revenues % Sales and marketing General and administrative $(894,922) (491,455) (175,572) (141,636) $(1,703,585) $(318,759) $(697,341) (398,169) (153,943) (84,581) $(1,334,034) $(169,991) Product development Total expenses % % % Operating income (loss) b. Interpret the vertical analysis. Although revenues have in Year 2, expenses also . The result is that the operating loss . Except for general and administrative expenses, all expenses as a percent of revenues in Year 2. In addition, the mix of revenues has changed in Year 2. Ticketing service revenue in Year 2, while advertising and subscription revenues as a percent of revenues. Overall, Pandora appears to be changing its operating strategy and mix of products to ultimately become profitable. ent of revenues. Overall, is a percent
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