Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization's mission.

1. DASANI Mineral Water - This ad demonstrates the physiological need of Maslow's hierarchy of needs.The strategy of this need is expressing that water is very important and it is impossible to survive without it.This ad fits the physiological need because water is something that people will always need and thirst is something that people will always have.

1. Mercedes Benz - This ad demonstrates the esteem need of Maslow's hierarchy of needs.The strategy of this ad is suggesting that the design of this car is so much like a plane and it is hard to differentiate between the two.This ad expresses the esteem need because people will feel very prestigious.They will also feel as if they have a very high status because their car is compared to a plane.