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Analyze the case study below byJack Kleban and Ingeborg Nickerson. As consumers shift more toward exclusively purchasing craft beer varieties, what benefits are seen by

Analyze the case study below byJack Kleban and Ingeborg Nickerson.

  • As consumers shift more toward exclusively purchasing craft beer varieties, what benefits are seen by the local producers?

  • According to the case study, how does the craft beer industry differentiate their product from other beer producers?

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