Analyze the conversion approach from offline to online business for the following industry. Give example for both the offline and online business. For the latter, provide the URL.

1.Newspapers/Magazines

2.Travel Agency (hotel and tour booking)

3.Banking

4.Shopping mall

5.Education

6.Entertainment

7.Recruitment agency

For each of the example that you provide above, discuss the strategies of the business adventuring the digital world by comparing between their offline and online business:

The brand's presentation and emphasis

New or additional products

New or additional services

New revenue model

New approach of customer relation or marketing

New business direction