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Analyze the current usage and practices of PJ's and create a strategy to harness the restaurant's potential and leverage the space as a tool to
Analyze the current usage and practices of PJ's and create a strategy to harness the restaurant's potential and leverage the space as a tool to reengage students in the HFTM program, to maximize revenue as a functional business entity, and leverage it as an asset for the Lang School of Hospitality, Food, and Tourism Management. Consider the external environment that Pj's competes in as a student-run enterprise, the current sustainable practices being implemented, connectedness with various University and Guelph communities, and personal guest experiences at the restaurant when formulating the solution. Give a few sentences as an introduction example. We will use the 'backcasting model' to frame a strategy to maximize (improve) the use of Pj's as a resource to attain the vision. This will be done by completing the tactics we have laid out
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