Analyze the Dangote Cement factory, using all of the concepts covered below. You may recall in summary the concepts you use, but do not spend long describing the concept, you need to apply it to the Dangote Cement factory with references. The concepts are:

• . Marketing Mix (7P's & 4C's)
• . Differentiation and Competitive Advantage
• . Coping with Commoditisation (+Total Product and Solution offering)
• . Segmentation
• . Branding
• . Managing (especially Service Element)
• . Experiential Marketing, Customer Relations, and Experience Management
• . Role of the Internet in Marketing
• . Pricing and Cost Structure
• . Stakeholders, Sustainability, & TBL