Analyze the firm$’$s current business$-$level and corporate$-$level strategies:

Business$-$level strategy $($product market positioning$).$

Corporate$-$level strategy $($diversification$).$

International strategy $($geographic scope and mode of entry$).$

How are these strategies being implemented?

Analyze the firm$’$s performance:

Use both financial and market$-$based measures.

How does the firm compare to its competitors as well as the industry average?

What trends are evident over the past three to five years?

Consider the perspectives of multiple stakeholders $($internal and external$).$

Does the firm possess a competitive advantage? If so$,$ can it be sustained?