Analyze the five-stage brand building process of BabyCenter by answering the following questions:

1- Is Babycenter a low involvement or a symbolic brand. Why?

2- Throughout the process, which stages of the brand resonance building process are completed? How?

3- See if each of these five stages given in the case overlaps with the symbolic / low-involvement brand building strategies we have discussed in the class.

4- Discuss the role of storytelling in the brand-building process.

5- To sustain the brand in the future, what would you suggest to the managers?