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For this assignment, you will write a report on the annual information form for Blackberry. Locate on Sedar.com the Annual Information Form for Blackberry, for the period ending 28 February 2019 and 28 February 2020. https://www.sedar.com/ Next, using the analytical tools and methodologies introduced in Module 1 and 2 prepare a report showing application of these tools and methodologies. Visit Sedar.com, and download Blackberry's Annual Information Form for the years 2019 to 2020. In 2011, Blackberry was known as Research in Motion. When you do the search remember to identify in the search option 'Annual Information Form'. After reviewing these Annual Information Forms and Annual Reports: 1. Identify the salient features of each business as expressed in its mission statement. Does the mission statement clearly identify its business or industry? 2. Identify the key strengths of each business as expressed in its mission statement. 3. Identify each company's customers/clients. Does the mission statement suggest that the company has few or many clients/customers? How relevant is the mission statement to the business's clients/customers? 4. Create an Abell model for the two companies identified above. Address all aspects of an Abell's model and post your model and analysis to your personal journal. 5. Identify and explain fully the strategies each are likely to express to meet its respective mission/objectives Questions for guidance: What constrains the firm from achieving its vision and mission? What challenges does the firm in satisfying its customers? What is the solution to these challenges? What is entailed in satisfying its customers? Does it have control over key aspects and technologies relevant to its business? What strategies is the company likely to focus on? Topics, Analytical tools & Methodologies discussed in Modules 1 & 2: 6 Cognitive biases that are messing up decision making Business Ethics SWOT analysis Porter analysis Porter's Value chain The Abell Model Abell Model. Source: https://www.toolshero.com/strategy/abell-model/ (Toolshero, n.d.) Analysis The planning process Preparation and preliminary assessment Current vision of business SWOT analysis Prepare for planning sessions Put together a reliable planning team. + Establish expectations, concerns, limitations and scope of plan. Evaluate business's development Establish where the business is now. Establish vision of how to develop business. Objectively assess strengths, weaknesses, opportunities and threats (SWOT) + Produce quantitative and qualitative analysis of business to date. Define or redefine vision and high-level priorities based on strategic analysis Decide on mission statement, shareholder objectives. -100 2 Direction Execution Vision, mission, goals and priorities Operational plans Financial forecating D Action plan Implementation/Follow-up Define or redefine vision and high-level priorities based on strategic analysis Decide on mission statement. shareholder objectives. Choose goals, strategic priorities, success factors. Organize planning workshops for each operational unit + Identify resources, budgets and actions Develop financial forecast for agreed planning period Identify impact of financial decisions on profitability Develop detailed 12-24 month implementation plan Implement plan systematically and monitor progress against milestones -Adjust to changing conditions