Analyze the following issues for Disney Company.

CUSTOMER

RELATIONSHIPS

How do we get, keep, and grow customers?

Which customer relationships have we established?

How are they integrated with the rest of our business model? How costly are they?

CHANNELS

Through which channels do our customer segments want to be reached?

How do other companies reach them now?

Which ones work best? Which ones are most cost$-$efficient?

How are we integrating them with customer routines?