Analyze the importance of the 4 Ps in establishing the marketing analysis.

• As part of your analysis, explain how each of the 4 Ps factors into marketing decisions.
• Propose a new selling strategy for the organization based on your analysis of the organization's current selling strategies.
• Analyze how persuasion can be used to influence consumer behavior.

Part 2: Incorporating Creative Value

• Examine value creation and value capture and what it means to apply a value proposition to a brand.
• Synthesize customer value, business value, and cultural value of the proposition and how that value proposition challenges the marketing environment.
• Summarize how you can use Porter's Five Forces theory to develop an overall marketing strategy that creates value for your existing brand and proposed product/service offerings.
  • As part of your summary, analyze the effects of Porter's Five Forces theory on your current and proposed strategies.
  • To support your ideas, do some research and locate at least two examples (a minimum of one example per strategy) of how marketing can shape strategy.

Part 3: Incorporating Market Share Capturing

• Summarize how the market share approach can lead to consumer confidence.
• Synthesize your market share analysis for the new strategy and its impact on the organization.
• To conclude your evaluation, defend how your market share strategies will support your overall marketing strategy for both products and capture market share for the company.