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Analyze the Nike data given. Do the three usage groups differ in terms of awareness, attitude, preference, purchase, and loyalty toward Nike when these variables
Analyze the Nike data given. Do the three usage groups differ in terms of awareness, attitude, preference, purchase, and loyalty toward Nike when these variables are considered simultaneously? Use SPSS to find your answer.
caseno usergr sex awarenes attitude preferen purchase loyalty 2 7 6 5 5 6 NJ NJ N 4 6 N W 6 7 W 6 4 NJ 5 NJ 4 6 NJ 2 4 W 2 7 NJ N 1 4 5 9 2 4 4 6 5 LD 10 10 NJ 4 11 11 NJ 7 4 12 12 4 4 13 13 1 4 W 14 14 3 W NJ 15 15 W NJ 4 5 6 16 16 2 NJ 4 17 17 5 18 18 NJ W NJ 19 19 WU 4 20 20 LA 4 21 21 6 7 22 22 2 2 4 23 23 3 N NJ 24 24 6 6 25 25 1 2 3 2 2 1caseno usergr sex awarenes attitude preferen purchase loyalty 25 25 3 2 2 26 26 NJ 5 27 27 2 7 6 28 28 6 4 2 6 29 29 1 9 3 1 30 30 NJ NJ 9 31 31 2 NJ NJ 32 32 NJ 4 6 W 33 33 4 NJ 9 34 34 NJ 4 6 5 7 35 35 7 36 36 6 4 37 37 W NJ 7 LA 4 38 38 39 39 2 7 6 4 40 40 1 4 4 41 41 2 6 42 42 2 4 43 43 1 LU 44 44 6 5 45 45 1 4 5 3Step by Step Solution
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