Analyze the optimal application of big data analytics in logistics management in meeting customer's demand at the right quality, price, place, and quantity It is a common believe that big analytics have a major role in optimization across the supply and demand chain impacting Buy, Make, Move, and Sell levers. Logistics is responsible for move. Present a prudent strategy, using big data analytics, to assure delivery of products to the right place, at the right time, at the right quality and quantity, with the right price throughout supply and demand chain