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Analyze the overall financial situation from a cross-sectional viewpoint. Compare each companys ratios with the industry average. What are the strengths and weaknesses of each

Analyze the overall financial situation from a cross-sectional viewpoint. Compare each companys ratios with the industry average. What are the strengths and weaknesses of each company? Which company is best to invest in and why? (3 marks)

Financial ratio

Industry Average

Current ratio

2

Quick ratio

1.91

Inventory turnover

8.12 times

Average age of inventory

42 days

Average collection period

30 days

Average payment period

50 days

Asset turnover

0.85

Debt ratio

50%

Debt to equity ratio

90%

Times interest earned ratio

5 Times

Gross profit margin

32%

Operating profit margin

14%

Net profit margin

8%

ROA

7%

ROE

12%

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