Analyze the performance of each of the four companies we’ve been working with against its competition. This is called a peer analysis in Thomson ONE. The system will show you a variety of ratios arrayed against their average value among a group of competitors. It will also show the performance of individual competitors on the same ratios.

First note who the competitors are. Does the selection of competitors make sense to you? How' is each of our companies doing against its competition? Conduct a thorough analysis. Don’t just say better or worse on particular ratios. Try to think of reasons why.