Analyze the results of the marketing research performed by the Faith & Main Consultants from the Case Study regarding the perception of the organization's women's health services ECRH

Assume you have decided that the organization needs to conduct additional primary research to get to the heart of consumer choice in the market:

• Explore which tools or techniques would be most effective and efficient in terms of gaining the most results at the lowest cost.
• Explore the type of additional information you believe is needed in such research.

Conduct secondary market research using the University Library:

• Find 3 articles that relate to women's health services that pertain to the ECRHS survey results.
• Summarize the results of your secondary research.

Include the following:

• Analyze the Faith & Main primary marketing research results of East Chestnut Regional Health System
• Summarize the secondary research articles you found, explaining how they do or do not support the Faith & Main Consultants' primary research findings. Explain why you believe the organization needs to conduct additional primary consumer market research.
• State the type of additional information you believe is needed from such research.
• State the tools and techniques you would add, explaining why you recommend them, including why they would be the most efficient and effective.
• Explain how you would incorporate consumer demographics and feedback on consumer health care preferences into the design for products, services, or branding.