Analyze this draft of Mail design 1-Describe at least two ways the design is successful 2- provide constructive criticism on at least two areas for improvement.

 

My goals for the final design are to have an exciting direct mail for potential and returning guests to the museum. I'd like to find the correct wording and invitational language for the "coupon" card within the fold out, as well as find a space to add a personalized name to the mail. I love the sleek foundation of this but I want it to be both memorable and enticing enough for ROI. The top and the backside of the design are here. The gold awards are meant to be die cuts peeking into the inside. The back will be the mailing information and guest: 111 m The inside will be reflected of the "die cut" top but it will be red like the famous red carpet of award shows. The gold envelope will open up to reveal the coupon of admission, or something similar. The Cha indigita text here text here And Coppel INTTAL TRE