analyze this graph and explain how paid and owned media are used at each stage od customer lifecycle on social media to achieve the reach, act, convert, and engage marketing objectives?

Customer Interactions and value Paid media Experience Virat campaigns / videa Owned media Eared media REACH Organic social shares Boosted paid poits Influencersharing ACT Lead ad cards Social retargeting Website shanng widpots Time Social proof : UGC reviews and ratings Promote social In email CONVERT Social commerce CRO using social proof Social retargeting Customer Community Encourage reviews and ratings ENGAGE Social media cam Social retargeting Smart Insights Always on influencer outreachCustomer Interactions and value Paid media Experience Virat campaigns / videa Owned media Eared media REACH Organic social shares Boosted paid poits Influencersharing ACT Lead ad cards Social retargeting Website shanng widpots Time Social proof : UGC reviews and ratings Promote social In email CONVERT Social commerce CRO using social proof Social retargeting Customer Community Encourage reviews and ratings ENGAGE Social media cam Social retargeting Smart Insights Always on influencer outreach