Analyzing Operational Changes Operating results for department B of Delta Company during 2016 are as follows: Suppose that department B could increase physical volume of product sold by 10% if it spent an additional $18,000 on advertising while leaving selling prices unchanged. What effect would this have on the department's net income or net loss? (Ignore income tax in your calculations.) Use a negative sign to indicate a net loss answer: otherwise do not use negative signs with your answers. Sales $ Cost of goods sold Gross profit Direct expenses Common expenses Total expenses Net income (loss) $