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Anaxagoras sees an ad for XYZ rug cleaners that shows a person with a very clean carpet in their home. The marketers came up with
Anaxagoras sees an ad for XYZ rug cleaners that shows a person with a very clean carpet in their home. The marketers came up with the phrase "you'll love living in a clean home." Marketers decided tha
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Contemporary Strategy Analysis Text and Cases
Authors: Robert M. Grant
9th edition
978-1119120841, 1119120845, 978-1119120834
