Anaylsis Growing population and rising demand for dental services. Stoney Creek Family Dental has the opportunity to
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Growing population and rising demand for dental services. Stoney Creek Family Dental has the opportunity to expand its business by opening another branch (Stoney Creek Family Dental, n.d.).
White Smiles Dental has the same opportunity to expand its practice. They can leverage their long-standing service to gain more new patients and maintain the old ones by providing excellent patient care.
Stoney Creek Family Dental may improve its onlie visibility through digital marketing. (Ex. SEO, updating their social media account) (Stoney Family Dental n.d.).
To compete with Stoney Creek Family Dental, White Smiles Dental could also focus on expanding its online identity using digital marketing approaches since their online presence it already well established and they could also use traditional marketing like print ads, hand out to reach for their elderly patient.
Continuing education: Stoney Creek Family Dental engages its doctors and staff in continuing education by providing seminars and training to give patients excellent service) (Stoney Family Dental n.d.).
This will not impact White Smiles Dental because they always send their doctors and staff to be trained and seminars to continue improving their craft and delivering the best possible patient experience.
Related Book For
Operations management processes and supply chain
ISBN: 978-0136065760
9th edition
Authors: Lee J Krajewski, Larry P Ritzman, Manoj K Malhotra
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