Anchorvale is a manufacturer of processed sugar that is packaged and distribu d to major supermarket chains, retail outlets, bakeries and cafes in Australia, Since ] gar is a commodity, customers are highly price-sensitive when shopping for similar products. Hence, Anchorvale places much emphasis on efficiency and producti y in its operations to achieve the lowest cost within the industry. Anchorvale also invests substantially in innovation to determine new technique hat can be used to reduce costs in its value chain. The CEO at Anchorvale, Tim Watt has recently attended a management seminar and has been introduced to the concept of a BSC. Tim believes that the use of a BSC can help focus company eff 5 to further pursue the company's strategy of being the largest producer of process sugar in the industry. 

Required: Identify Anchorvale's strategy, supported by reasons.