and for profit organization can you add this as my experience sales associate in retail company like duty free. 1. For-Profit Business (Employees): a. Motives or Needs: I would use Herzberg's Two-Factor Theory. I would ensure that hygiene factors (salary, job security, working conditions) are satisfactory and provide motivators (recognition, responsibility, opportunities for growth) to increase job satisfaction and motivation. b. Achievement Orientation: I would use Atkinson's Expectancy-Value Theory. I would create an environment where employees feel their efforts will lead to good performance and that good performance will be rewarded, increasing their motivation to achieve. c. Goal Setting: I would use SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to provide clear direction and increase motivation