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A market-oriented firm defines is business O in terms of its innovation capabilities O in terms of the size of its market O in
A market-oriented firm defines is business O in terms of its innovation capabilities O in terms of the size of its market O in terms of its competitive advantage O in terms of the products the company excels at O in terms of the benefits its customers seek O
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Essentials of MIS
Authors: Kenneth C. Laudon, Jane P. Laudon
12th edition
134238249, 978-0134238241
