Andre Weber and Kyle Poyar of Simon-Kucher Partners carried out a study on pricing in the newspaper industry in 2012. They found that the own-price elasticity of newspapers compared favorably to "products such as innovative pharmaceuticals and CDs from cult rock bands." They give the following graphic that supports this assertion:

Newsstand Subscription Change in price increase price increase circulation revenue The New York Times From +3% (2008) $1.25 to $1.50 The New York Times From +2% (2009) $1.50 to $2.00 The Washington Post From +10% (2009) $1.50 to $2.00 The Dallas Morning News From +11% (2009) $0.75 to $1.00 The Boston Blobe From +9% (2009) $0.75 to $1.00