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Andrew Murphy is contemplating opening a wholesale store in Bull Bay, St . Thomas. His probiem is to decide how large the store should be

Andrew Murphy is contemplating opening a wholesale store in Bull Bay, St. Thomas. His probiem is to decide how large the store should be. The monthly retums will depend on bott the size of the store and the demand for products. After careful analysis the following table was developco
Size of Store
Good Market
(S)
kair Marker
(S)
Poor Market
(S)
Smell
30,000
20,000
-0.000
wicatum
80,000
40,000
-20,000
00.000
30.000
-40,000
Very Large
350,000
-25,000
-160,000
Patt
a) I Andrew is optimistic, what decision should he make
b) If Andrew uses the equally likely criteria, what decision should he make It he is pessimistc what would be his decision 1o minimuse his maximum reeret which decision should Andrew make marks
5 marks
5 marks
No marks
Part HI
Intormation gathered intonus that the probability for a good market is 25% and poor market
e)
What size store should Andrew consider using the EMV criteria
How much should Audrew pay a consumer consulting firm for perfect information
marks
15 mAPA

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