Andrew needs your help to create an IMC plan for Runup. Specifically, he would like to focus on advertising and public relations. Andrews vision for Runup is to create shoes that facilitate regular runners to run in a natural running style, which is the most natural gait or running movement. Natural running shoes are lightweight with less cushioning. They can help runners to use gravity as a forward force and can be effective in preventing injury.

Based on the information, answer the following questions about your IMC plan.

What is the objective of your IMC plan?

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Question 524 pts

What is the key message of your IMC plan? Why is this message appropriate?

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Question 534 pts

Provide one specific example to show how you will use Advertising in your IMC plan. Why is your example appropriate?

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Question 544 pts

Provide one specific example to show how you will use Public Relations in your IMC plan. Why is your example appropriate?

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Question 552 pts

Andrew tested his shoes in a representative market for some time. He found that when the shoes were sold at the retail price, sales were at 2,000 units. However, if retailers ran a 10% price promotion on the shoes, the sales could increase to 2,400 units.

Base on the information, what is the price elasticity?

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Question 564 pts

Andrew found that in the test market, natural running shoe brands vary widely in functionality and design. Specifically, Dope sells mainly recreational running shoes and offers a great variety of color choices. Correr sells mainly professional running shoes and offers fewer color choices. Noir sells only black shoes for both recreational and professional runners. In comparison, Runup will introduce a line of professional running shoes and offer wide color choices.

Based on the information, create a complete perceptual map. You can upload a document (e.g., Word, PowerPoint, etc.) or a photo of your hand-drawn map.

pls asnwer asap