Aneciled information [The following information agplies to the questions dicployed below] Pinec Harris and Chan is a consuhing firm that specializes in information systems for medical and dental clinics. The frm has lwo ofices-one in Chicago and one in Minneapolis. The fim classifies the direct costs of consulting jobs as warlable costs. A contribution format segmented income statement for the company's most recent year is given: The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5.750. Marketing studies indicate that such a campaign would increase sales in the Medical market by 546 , Oov or increase sales in the Dental maiket by $40.250 Required: 1. How much would the company's profits increase (decrease) it it implemented the advertising campaign in the Medical Marker? 2. How much would the company's profits increase (decreasel if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recormmend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below