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Angela is currently starting a small business making unique jewelry, including rings, earrings, and necklaces. She is trying to decide how to start selling
Angela is currently starting a small business making unique jewelry, including rings, earrings, and necklaces. She is trying to decide how to start selling her products. Angela has just created her own online store, but she has also recently received an offer from a local boutique that would like to sell her products in its store. The store would purchase thirty items at a time and pay Angela 50 percent of her retail selling price (as its wholesale cost). If Angela sells on her own website, she would sell at full price and charge a shipping fee. (Assume that Angela's product costs are less than 50 percent of the selling price.) 1. For both options (the local boutique and her own online store), determine whether she is using an indirect or direct distribution channel and explain your reasoning. 2. There are several reasons why Angela might sell on her own online store or sell through a boutique. Below, create pro and con lists featuring at least three positives and three negatives for each option.
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