Angelica Perez from 49ers Stadium Management Company gave us a guest talk today.

Please share what you learn from her presentation on this discussion board. You can discuss what you found interesting or surprising.

Angelica is Sales Manager who studied Hospitality, Tourism, Event Management a SJSU. There are only 6 women in event operations. works closely with stadium operations and restaurant, which include parking, janitor, security, and catering. Operations peak time is throughout all the year, while her role it's slow during March to July. Every week has a 45 meeting for every event that takes place in year for external companies and how to operate on a day to day basis and she relays info to clients. Shes uses a client based and revenue management system called Ungerboeck crm for her role. Her clients include outside companies by networking in sale strategies doing sponsorships with companies such as North California Chapter. She does outbound selling by attending trade shows for example. Her schedule is 9-5 but other managers can be til midnight. She explained to us how Private spaces have rental fees and depend on how long the higher the price goes. She networked to get her job and new her boss a few years already. And had some experience from her Oakland work that was transferable skills in sales. Her Interview process took 7 months. Interviewed from March 2021 then hired in August. Had a lot of rounds to get her job! Only 3 in her job sell events. She describes it similar to tetris and has to maximize capacity at best. The stadium is hybrid and clubspace can hold 17,000 so she takes a look at weather to navigate for instance. She explained a limitation is seasonal events from concerts to less people in private events in what she does in coordinating in her role. Reply