Question
Angie Silva has recently opened The Sandal Shop in Brisbane, Australia, a store that specializes in fashionable sandals. In time, she hopes to open a
Angie Silva has recently opened The Sandal Shop in Brisbane, Australia, a store that specializes in fashionable sandals. In time, she hopes to open a chain of sandal shops. As a first step, she has gathered the following data for her new store:
Sales price per pair of sandals | $ | 34 |
Variable expenses per pair of sandals | 17 | |
Contribution margin per pair of sandals | $ | 17 |
Fixed expenses per year: | ||
Building rental | $ | 12,800 |
Equipment depreciation | 12,800 | |
Selling | 10,200 | |
Administrative | 15,200 | |
Total fixed expenses | $ | 51,000 |
5. Refer to the original data. During the first year, the store sold only 4,000 pairs of sandals and reported the following operating results:
Sales (4,000 pairs) | $ | 136,000 |
Variable expenses | 68,000 | |
Contribution margin | 68,000 | |
Fixed expenses | 51,000 | |
Net operating income | $ | 17,000 |
a. What is the stores degree of operating leverage?
b. Angie is confident that with a more intense sales effort and with a more creative advertising program she can increase sales by 50% next year. Using the degree of operating leverage, what would be the expected percentage increase in net operating income if Angie is able to increase sales by 50%?
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