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Animal Crackers is a home - based business that sells high - quality children's clothing at premium prices using in - home parties. These in

Animal Crackers is a home-based business that sells high-quality children's clothing at premium prices using in-home parties. These in-home parties typically cater to families with small children and middle- to upper-middle-class income. Animal Crackers is using ____ variables to segment its market.
Question 41Answer
a.
sociographic
b.
demographic
c.
psychographic
d.
geographic
e.
behavioristic

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