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Animal Crackers is a home - based business that sells high - quality children's clothing at premium prices using in - home parties. These in
Animal Crackers is a homebased business that sells highquality children's clothing at premium prices using inhome parties. These inhome parties typically cater to families with small children and middle to uppermiddleclass income. Animal Crackers is using variables to segment its market.
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a
sociographic
b
demographic
c
psychographic
d
geographic
e
behavioristic
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