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Anisha Sharma is a revenue manager at West Coast Hotel in Downtown Victoria. The total number of rooms available in her hotel is 200. The
Anisha Sharma is a revenue manager at West Coast Hotel in Downtown Victoria. The total number of rooms available in her hotel is 200. The PMS shows 175 confirmed reservations for June 16 because many will attend the Cowichan Valley Bluegrass Festival activities. A representative of the Trail Appliances company, located in Vancouver, BC, emailed Anisha and asked about buying all remaining 25 rooms at a 30% discounted rate. However, there will be a strong demand from the transient guests, who will most likely be willing to pay full rates, so Anisha wants to confirm with the general manager that she will decline the group's offer even if it means losing this group sale. What is this an example of? a. constrained supply management b. distribution channel management c. market segmentation management d. price and value relationship
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