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Anne has taken on a new role managing a team of 12 destination marketing specialists. These specialists come from 4 different countries which have significant
Anne has taken on a new role managing a team of 12 destination marketing specialists. These specialists come from 4 different countries which have significant differencesaccording to the Hofstede's cultural dimensions. The graph below shows the countries' scores for each dimension.
Please note:
- that the "Masculinity vs Femininity" dimension in the graph is renamed as "Motivation towards Achievement and Success").
- for instance, if a country ranks high on the individualism dimension it means that country has an individualistic culture, whereas a low score for that dimension will indicate a collectivist culture.
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