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Anne has taken on a new role managing a team of 12 destination marketing specialists. These specialists come from 4 different countries which have significant

Anne has taken on a new role managing a team of 12 destination marketing specialists. These specialists come from 4 different countries which have significant differencesaccording to the Hofstede's cultural dimensions. The graph below shows the countries' scores for each dimension.

Please note:

  • that the "Masculinity vs Femininity" dimension in the graph is renamed as "Motivation towards Achievement and Success").
  • for instance, if a country ranks high on the individualism dimension it means that country has an individualistic culture, whereas a low score for that dimension will indicate a collectivist culture.
image text in transcribed
B6 g5 85 86 74 68 56 68 60 5g 60 62 60 46 45 46 = 4 49 | I | I I | I I I I I I I 29 Motivation Power s ; towards Uncertainty Long Term ! Individualism ; Z i i Indulgence Distance Achievement and Avoidance Orientation Success

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