Anne is a sales person for a paint and coatings manufacturer. In a typical day, Anne accesses her CRM software $10-20$ times on her laptop to verify sales call information and to track relationships. She uses her smart phone extensively for instant messaging as well as incoming and outgoing calls. She schedules teleconference calls with members of the sales support team weekly to discuss customer opportunities. Anne is a sales person who takes advantage of one of the most important impact areas in selling today.