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Annette and Nicole are owners and co - chief executives at a New Hampshire craft brewing company. They are trying to instill a spirit of

Annette and Nicole are owners and co-chief executives at a New Hampshire craft brewing company. They are trying to instill a spirit of high achievement into their companys culture and put constructive pressure on the organization to achieve good results in a successful manner. Their success in this endeavor is most likely to be contingent upon
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treating their employees with dignity and respect; celebrating individual, group, and company successes; and setting stretch objectives.
the extent to which they emphasize a positive rather than a negative reward system.
the degree to which lower-level managers and supervisors are good practitioners of management by walking around (MBWA).
making operating excellence their company's only core value.
the adoption of best practices, pushing for continuous product innovation, and providing employees with a stream of suggestions for improving company operations.

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