Another assigned reading Facing our Heuristic Limits: Expanding the Terminology for Types of Positive Face by Hastings and Bell (2017) introduces five types of positive face. Face means how you present yourself during interactions with others. Erving Goffman (1967) defined positive face as "the positive social values that a person effectively claims for himself by the line others assume he has taken during a particular contact" (p.5). Positive face could also play an important tole in intercultural business communication. So, 1) what are five types of positive face presented in this article? Please briefly explain each type; 2) how can we apply positive face to establish better business etiquette across cultures?