Ans

his activity is important because consumers evaluate services differently than they evaluate goods during and after the purchase rocess. Services are unique in that cannot be displayed, demonstrated, or illustrated and therefore consumers cannot evaluate all of he characteristics of services prior to purchase. Because services are more difficult to evaluate, services often contain search, redence, and experience properties. The goal of this activity is to demonstrate your understanding of the difference between search properties, credence properties, and experience properties. For each service, determine whether a search, credence, or experience property is described. 1. Jeff wants to look his best and is in the market for a new pair of sneakers. He has a particular color in mind and goes onto vans.com and converse.com to determine which manufacturer offers the perfect shade of shoe. 2. To get ready for her formal, Victoria books an appointment at the new blow out bar. Unfortunately, she leaves disappointed because the stvlist was late and rude, and her hair looks awful. 3. George is an entrepreneur who just started his first business. To assist him with the details, he hires a business lawyer. Since he knows nothina about law, he hopes he made a good choice. 4. Sophia wants a new signature scent. To choose her new fragrance, she visits the beauty counter at Nordstrom and tests out the new Jo Malone scents before deciding on Basil and Neroli cologne. 5. Trevor has to travel for work, so he hires a dog sitter to take care of his dog. After a week away, he returns home to a happy and healthy doa who has clearly been well cared for. 6. To become healthier, Jen signs up for a monthly nutritional counselling and vitamin and supplement plan. Even though she's two mnnthe inth the sonvire, she's still not sure it it's working. (Click to select) Search property Credence property Experience property Schwab provides an option for its investors to conduct trades online without assistance, which is an example of services. Multiple Choice nonprofit semiskilled labor skilled labor equipment-based volunteer-staffed A fight attendant that is comforting and reassuring airline passengers during an electrical storm is exhibiting which dimension of service quality? Multiple Choice credibility assurance reliability empathy tangibility The service-profit chain relies on employee productivity and firm profitability developed with Multiple Choice company ethos. an organizational protocol. core values. public relations. internal marketing