Answer #2 CASE STUDY: Jollibee Foods Corporation closed down a branch of its fast-food chain in Bonifacio Global City for three days, after a viral video tweet showing that a deep fried towel had been served to a customer instead of fried chicken. Because of this, sales of Jollibee gone down and another fast food chain take advantage of the situation by introducing BTS meals or a meal influenced by a band in Korea having purple color. The same is a collectible item for fans and the sales of the company drastically increased. If you are the general manager of Jollibee food corporation, based on the deep fried towel incident, How would you address the problem? 1. Formulate a strategy As general manager of Jollibee food corporation would need to address the problem by formulating a specific strategy. This strategy could involve investigating the incident, taking corrective action to prevent similar incidents from happening again, and communicating with customers to restore confidence in the company.

There are a few things as the general manager of Jollibee I would do in order to address the problem at hand. Firstly, I could release an official statement apologizing for the incident and vowing to take action to improve food safety standards. Secondly, I would offer some sort of compensation to the customer who was served the deep fried towel in order to win back their trust. Finally, I would launch a marketing campaign highlighting the steps to be taken to improve food safety and quality control. Created a strategic plan on the formulated strategy. The first step would be to identify the root cause of the problem. In this case, it appears that the issue was with one particular branch of the Jollibee chain. Once the root cause has been identified, steps can be taken to mitigate the issue and prevent it from happening again in the future.

In this particular case, it would be important to take action to improve food safety and quality control procedures at all Jollibee locations. This could involve additional training for employees, more stringent quality control measures, and improved food handling procedures.

It would also be important to take steps to improve customer satisfaction. This could involve offering refunds or coupons to customers who were affected by the incident, as well as increasing transparency and communication with the public.

Finally, it would be necessary to take action to prevent similar incidents from happening in the future. This could involve improved employee training, more stringent quality control measures, and better food handling procedures. 2. Create strategic plan based on the formulated strategy