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ANSWER 2 Qs. 1. What do marketers do to control emotions with color and music to ensure you make a purchase? 2. What do you
ANSWER 2 Qs. 1. What do marketers do to control emotions with color and music to ensure you make a purchase? 2. What do you think personally about the ethics of these influences?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
