Answer #3 CASE STUDY: Jollibee Foods Corporation closed down a branch of its fast-food chain in Bonifacio Global City for three days, after a viral video tweet showing that a deep fried towel had been served to a customer instead of fried chicken. Because of this, sales of Jollibee gone down and another fast food chain take advantage of the situation by introducing BTS meals or a meal influenced by a band in Korea having purple color. The same is a collectible item for fans and the sales of the company drastically increased. If you are the general manager of Jollibee food corporation, based on the deep fried towel incident, How would you address the problem? 1. Formulate a strategy As general manager of Jollibee food corporation would need to address the problem by formulating a specific strategy. This strategy could involve investigating the incident, taking corrective action to prevent similar incidents from happening again, and communicating with customers to restore confidence in the company.

There are a few things as the general manager of Jollibee I would do in order to address the problem at hand. Firstly, I could release an official statement apologizing for the incident and vowing to take action to improve food safety standards. Secondly, I would offer some sort of compensation to the customer who was served the deep fried towel in order to win back their trust. Finally, I would launch a marketing campaign highlighting the steps to be taken to improve food safety and quality control. Created a strategic plan on the formulated strategy. The first step would be to identify the root cause of the problem. In this case, it appears that the issue was with one particular branch of the Jollibee chain. Once the root cause has been identified, steps can be taken to mitigate the issue and prevent it from happening again in the future.

In this particular case, it would be important to take action to improve food safety and quality control procedures at all Jollibee locations. This could involve additional training for employees, more stringent quality control measures, and improved food handling procedures.

It would also be important to take steps to improve customer satisfaction. This could involve offering refunds or coupons to customers who were affected by the incident, as well as increasing transparency and communication with the public.

Finally, it would be necessary to take action to prevent similar incidents from happening in the future. This could involve improved employee training, more stringent quality control measures, and better food handling procedures. 2. Create strategic plan based on the formulated strategy The first step is to ensure that all employees are properly trained in food safety and handling procedures. This should be done through a combination of online training modules and in-person training sessions.

The second step is to implement more stringent quality control measures. This could involve regular audits of all Jollibee locations, as well as random spot checks of food items.

The third step is to improve food handling procedures. This could involve using disposable gloves when handling food, as well as ensuring that all food items are cooked properly.

The fourth step is to offer refunds or coupons to customers who were affected by the incident. This will help to win back their trust and loyalty.

The fifth step is to launch a marketing campaign highlighting the steps that have been taken to improve food safety and quality control. This will help to restore confidence in the Jollibee brand.

The first step is to ensure that all employees are properly trained in food safety and handling procedures. This should be done through a combination of online training modules and in-person training sessions. The online training modules should cover topics such as food safety, food handling, and food preparation. The in-person training sessions should be conducted by a qualified instructor and should include a practical component.

The second step is to implement more stringent quality control measures. This could involve regular audits of all Jollibee locations, as well as random spot checks of food items. The audits should be conducted by a qualified third-party organization and should focus on food safety and quality control procedures. The spot checks should be conducted randomly and should focus on food items that are most likely to be contaminated, such as raw chicken.

The third step is to improve food handling procedures. This could involve using disposable gloves when handling food, as well as ensuring that all food items are cooked properly. Disposable gloves should be used when handling all food items, regardless of whether they are cooked or raw. All food items should be cooked to the proper temperature to ensure that they are safe to eat.

The fourth step is to offer refunds or coupons to customers who were affected by the incident. This will help to win back their trust and loyalty. Customers who have a valid receipt should be offered a full refund. Customers who do not have a valid receipt should be offered a coupon for a free meal.

The fifth step is to launch a marketing campaign highlighting the steps that have been taken to improve food safety and quality control. This will help to restore confidence in the Jollibee brand. The marketing campaign should focus on the steps that have been taken to improve food safety and quality control, such as additional training for employees, more stringent quality control measures, and improved food handling procedures. 3.To make all strategic plan a reality, make a strategic action plan to implement your strategy.