Answer according to Mercedes.

WhatsApp ..Il 22:10 %65 Done PROJECT_OUTLINE_marketing PROJECT OUTLINE Select a company and examine the following issues for your company. 1. Determine and evaluate marketing management orientation 2. Provide examples for customer relationship management (CRM) tools. 3. Conduct a SWOT analysis. 4. Design, analyze and interpret the business portfolio (The BCG Growth-Share Matrix). 5. Examine company's micro environment. 6. Examine company's macro environment. 7. Explain cul social, personal and/or psychological factors affecting consumer buying behavior. 8. Explain type of buying decision behavior for a specific product of the company. 9. Examine a) the company's segmentation bases, b) define the target market, c) evaluate the market targeting level. 10. Make a research to analyze and measure: a) Customer lifetime value b) Positioning 11. Develop strategies for growth and downsizing based on the product/market expansion grid. Support all your evaluations and analysis with appropriate data