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Risk is an important concept affecting security prices and sofrer Risk is the chance that some favorable event will cour, and there is a trade off between risk and return. The higher an investment's risk, the Select the return required to induce investors to purchase the This relationship between risk and return indicates that investors are set investors die and reques t wes of return as an inducement to buy ker securities. A t represents the tional compensation investors require for bearing risk is the difference between the expected rate of return on a givenisky ass and that on a lessiyaset tick can be considered in two ways On a stand some basis and in a portfolio Context