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classes.pace.edu + Quizzes - Mar635/Mgt682, Marketing Research and Research Methods - paceu G Non-response error - Google Search G what is a random sampling - Google Search Exam E X Time Limit: 2:15:00 Time Left:2:10:07 Kwaku Amoako: Attempt 1 /cund "in) 7 IInncanh vurLu is a type of non-sampling error that occurs when some of the respondents included in the sample do n 38 39 This error may be defined as the variation between the true mean value of the variable in the original sample and mean value in the net sample. 40 41 42 Non-response error Random sampling error 43 44 45 Response error 46 47 48 Question 3 (6.5 points) Stacy and the team are working on a marketing research project for a trucking company that involves developing test their hypothesis that drivers of larger trucks prefer dual belted radial tires. What type of research are they col 49 50 51 causal research 52 53 54 simple research descriptive research 55 56 57 exploratory research -- Question 4 (6.5 points) 58 59 60 Google nGram viewer is an online tool for determining how often a particular search-term is entered relative to total search volume Get Help news on financial informationis a type of non-sampling error that occurs when some of the respondents included in the sample do n This error may be dened as the variation between the true mean value of the variable in the original sample an: mean value in the net sample. 6) Non-response error O Random sampling error O Response error Question 3 (6.5 points) Stacy and the team are working on a marketing research project for a trucking company that involves developing test their hypothesis that drivers of larger trucks prefer dual belted radial tires. What type of research are they co: 0 causal research 0 simple research O descriptive research O exploratory research Google nGram viewer is an online tool for determining how often a particular search-term is entered relative to total search volume C news on financial information identifying the frequency of occurrence of words or phrases in books O converting units of weight Question 5 (6.5 points) What is the maximum value for the index on Google Trends? 10 100 O 1000 O No maximum valueIdentify the type of scale being used for the question below: Strongly Disagree Strongly Agree I like White Castle burgers 1 2 3 4 5 6 7 O nomlnal O interval 0 ratio Question 7 (6.5 points) Saved Based on the definition of a "gram" in nGram, how many grams are in the phrase "Artificial Neural Networks"? Identify the type OT scale being used tor the question below What is the zip code of the town you live in? Question 9 (6.5 points) Google Trends tracks O website activity over time Q search results on Google over time Q mentions of a keyword in books over time Q social media activity Identify the type of scale being used for the question below: From the list below, please pick your favorite Pizza topping? Pineapple Pepperoni Green Peppers Cheddar O ordinal nominal interval ratio Question 11 (6.5 points) Identify the type of scale being used for the question below: Please indicate your income Less than $40,000 $40,001 - $60,000_ $60,001 - $ 100,000 More than $100,000Question 11 (6.5 points) Identify the type of scale being used for the question below: Please indicate your income Less than $40,000 W $40,001 - $60,000 _ $60,001 - S 100,000 More than $100,000 O interval Question 12 (6.5 points) is the extent to which a scale produces consistent results if repeated measurements are made on the characteristic. For instance, a thermometer would be said to possess this property if repeated measures were verj together. 0 Validity O Generalizability Q Reliability 0 None of the above Question 13 (6.5 points) Which ofthc following are acceptable statistics for a nominal scaled variable? O Mean O Standard Deviation O Count O All of the above Question 14 (6.5 points) Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect) and "Do so drinks are readily available when you want to buy them?" (Correct) are examples of situations that pertain b 0 using ordinary words O avoiding ambiguous words O using positive and negative statements O avoiding leading questions Question 15 (6.5 points) is a sampling procedure in which each element of the population has a xed probabilistic chance of b selected for the sample. O Nonprobability sampling O Convenience sampling O Probability sampling 0 Judgmental sampling Question 16 (6.5 points) In an attempt to get a probability sample from a dataset (i.e., sampling frame), a researcher decides to collect the every 100th row. What probability sampling technique is being used here? Q Simple random sampling O Stratied sampling 0 Cluster sampling O Systematic sampling