Answer ALL Questions

- What are the challenges of unstructured data analysis and how to do you overcome them?

- Why is unstructured data analysis important?

- What is Google Trends good for?

- What's a rating, share, GRP, impression from Nielsen TV ratings?

- Where do Nielsen ratings come from?

- How do you interpret a slice of ratings?

- Why is media measurement important for professional sports?

- What is the difference between CPP and CPM?

- What is Reach and Frequency and what do they represent? (in terms of data analysis)

- How are radio ratings produced?