Answer all three of the following questions (including all parts of 1, 2, and 3).

1. List the two major goals of advertising. (1 pt. each)
2. What is the big advantage of public relations over the other aspects of promotion? Briefly explain.(1 pt.) What is the big disadvantage of public relations versus the other aspects of promotion? Briefly explain. (1 pt.)
3. Why does sex not sell well when used in advertising? (2 pts.)