Answer and submit the three questions below:

1. The chapter argues that in our society having too many choices is a bigger problem than not having enough choices. Do you agree? Is it possible to have too much of a good thing? Explain your thoughts on this.

2. Why is it difficult to place a product into a consumer's evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal?

3. It's increasingly clear that many posting on blogs and product reviews on Web sites are fake or are posted there to manipulate consumer's opinions. How big a problem is this if consumer's increasingly are looking to consumer generated product reviews to guide their purchase decisions? What steps, if any, can marketers take to nip this problem in the bud?

Please answer all parts of the questions.