ANSWER BOTH A & B A. What are the hierarchical referral? B. RADAR Company, which was pursuing a global expansion by attaining many well-known firms, started facing major problems organizing, coordinating and evaluating the functioning of thousands of its global operating divisions. They resolved the problem creating eight global product groups, grouping divisions into national and regional SBUs, and by linking these two through a matrix structure. Question: What was the goal behind RADARs company decision to use a matrix structure? 1 FI T !!! TII