Question
Answer both of the following questions (including all parts of 1 and 2). 1-Supply chain trade associations (National Cotton Council, National Dairy Council) often use
Answer both of the following questions (including all parts of 1 and 2). 1-Supply chain trade associations (National Cotton Council, National Dairy Council) often use a promotional strategy to induce more consumer demand for their products. What is this promotional strategy and how does it work? (3 pts.) 2-Very expensive, business-to-business products in a contained geographical area are more likely to use which aspect of promotion? Choose one among advertising, sales promotion, personal selling, or public relations. (1 pt.) Explain one advantage of using this form of promotion (1 pt.) and one disadvantage of using this form of promotion for these expensive, business-to-business products (1 pt.).
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